tech blogs

The next big thing in digital marketing is artificial intelligence. Digital marketing has remained the top digital marketing channel, because of its ability to reach the customer at the time they need it most. In this fast-paced world where everything is digital, the only marketing that has managed to keep pace is digital marketing. It is the only type of next big thing in digital marketing that can be done on various platforms and devices. Many other marketing channels are still analog and don’t have as many digital capabilities. However, this doesn’t mean that these other marketing channels have stopped being effective. That being said, it is time to look at the future of the marketing industry, and what the next big thing will be. What is Media Buying in Digital Marketing? Media buying has been around for a long time. It is the process by which media is purchased to be used during the marketing campaign. The media Buying process is media can be anything from newspaper ads, TV spots,